Paid Advertising
Ad campaigns that bring the right people, measured to the lead.
- How longMonthly
- How we workRetainer
- OptionsStarter, Growth, Scale
What you receive
Ad campaigns that bring the right people, measured all the way to the lead, so you know which spend works.
Can we measure what ads achieve?
You receiveAccount set-up and tracking
Every pound can be traced to a result.
What it is. Ad accounts set up properly, with tracking of enquiries and sales.
Why it matters. Every pound can be traced to a result.
Who should we target?
You receiveAudience and keyword research
Budget goes to buyers, not browsers.
What it is. Research into the people and searches most likely to buy.
Why it matters. Budget goes to buyers, not browsers.
Who makes the ads?
You receiveAds written and designed
Ads that look professional and get clicked.
What it is. Ads written and designed for each platform and audience.
Why it matters. Ads that look professional and get clicked.
Where do clicks go?
You receiveLanding pages
More of your clicks become customers.
What it is. Pages designed to turn ad visitors into enquiries.
Why it matters. More of your clicks become customers.
Who keeps an eye on spend?
You receiveWeekly optimisation
Results improve, and waste stops quickly.
What it is. Weekly checks to move budget to what works and stop what does not.
Why it matters. Results improve, and waste stops quickly.
What did we get for our money?
You receiveA monthly results review
Clear numbers for your budget decisions.
What it is. A review of spend, leads and cost per lead.
Why it matters. Clear numbers for your budget decisions.
Choose the level that fits
Every tier includes everything in "What you receive". The quote confirms the exact scope.
Growth
Search and social
- Google and Meta ads
- Up to 4 campaigns
- 10 ad designs a month
- 1 landing page
- Weekly optimisation
Scale
Every channel
- Google, Meta and LinkedIn
- Unlimited campaigns
- Ad testing programme
- 2 landing pages a month
- Fortnightly calls
From brief to done
- 1
Weeks 1 to 2
Set up
Tracking, research, ads and landing pages.
- 2
Every week
Optimise
Budgets and ads adjusted.
- 3
Every month
Review
Results and next month planned.
Why do customers find our competitors first?
Findability check. How easily customers find you on search and maps, and the fixes that would bring more of them.
- Send us your website and business name
- We search for you the way your customers would
- A short report with the fixes in order
- It is free. There is nothing to pay and nothing to sign.
- The report is yours to keep and share, whatever you decide.
- No sales call unless you ask for one.
Questions people ask
How much does it cost?
We send a written quote after your request: what it covers and what it does not. The tier, scope and timing set the price.
Could I just use AI for this?
AI writes posts and adverts quickly. Knowing which ones to publish, measuring what works and keeping your voice steady month after month is the job. We use AI for drafts, and a person approves everything before it goes out.
Who owns the work?
You do. Code, designs, files and documents are yours, and the quote says so in writing.
Can we change the scope?
Yes. If something needs adding or removing, we agree it in writing before we do it.
Can we stop?
Yes. The quote states the notice period. Usage such as messages, ads or AI is charged at the rate in the quote and stops when you do.