Brand Strategy and Messaging
The words your brand needs: who you are for, what you promise, and how you sound.
- How long3 to 6 weeks
- How we workFixed package
What you receive
The words your brand needs: who you are for, what you promise and how you sound, so everything you write and design pulls the same way.
What do people really think of us?
You receiveInterviews with customers and your team
Your best positioning is usually already in your customers' words.
What it is. Conversations with customers and your team about why people choose you.
Why it matters. Your best positioning is usually already in your customers' words.
How do we stand out?
You receiveA look at how competitors speak
You find the space nobody else is claiming.
What it is. A review of how others in your market describe themselves.
Why it matters. You find the space nobody else is claiming.
Who exactly are we for?
You receivePositioning: who you are for, and why you
Every later decision, from a logo to an ad, gets easier.
What it is. A short statement of who you serve, what you promise and why you are the right choice.
Why it matters. Every later decision, from a logo to an ad, gets easier.
What should we be called?
You receiveA name, if you need one
A good name works hard for years.
What it is. Name ideas checked for meaning, availability and how they sound.
Why it matters. A good name works hard for years. A poor one is expensive to change.
What do we say first?
You receiveKey messages and a tagline
Your team tells the same story, in the same words.
What it is. The few messages that matter most, and a tagline that carries them.
Why it matters. Your team tells the same story, in the same words.
How should we sound?
You receiveA tone of voice guide
Anyone can write in your voice, including the AI tools you use.
What it is. A short guide to how your brand writes, with examples of do and do not.
Why it matters. Anyone can write in your voice, including the AI tools you use.
Can you write the words for our site?
You receiveCopy for your main website pages
Your website says what you mean from the first line.
What it is. The words for your home page and key pages, written in your new voice.
Why it matters. Your website says what you mean from the first line.
From brief to done
- 1
Weeks 1 to 2
Listen
Interviews and a look at your market.
- 2
Weeks 2 to 4
Shape
Positioning, name if needed, and key messages.
- 3
Final weeks
Write
Tone of voice guide and website copy.
What do strangers think when they first see us?
Brand first impression. How your brand comes across to a stranger, across your logo, website and social pages, with five fixes.
- Send us your website and social links
- A short report: what works, what jars, and five fixes
- It is free. There is nothing to pay and nothing to sign.
- The report is yours to keep and share, whatever you decide.
- No sales call unless you ask for one.
Questions people ask
How much does it cost?
We send a written quote after your request: what it covers and what it does not. The tier, scope and timing set the price.
Could I just use AI for this?
You can generate a logo or a page in minutes, and for a quick test that may be enough. A brand has to work everywhere, be clearly yours and stand apart from everything else made with the same tools. We use AI for early drafts, and a designer decides what is right.
Who owns the work?
You do. Code, designs, files and documents are yours, and the quote says so in writing.
Can we change the scope?
Yes. If something needs adding or removing, we agree it in writing before we do it.
What happens after?
Most people go on to Brand Identity, but there is no obligation. You keep everything we made.