Analytics and Conversion
Numbers you can trust, and pages that turn more visitors into customers.
- How long2 to 6 weeks
- How we workFixed package
What you receive
Numbers you can trust about your website, and pages that turn more of your visitors into enquiries and sales.
Can we trust our numbers?
You receivePrivacy-friendly analytics, set up properly
Decisions on wrong numbers are worse than no numbers.
What it is. Analytics that respect visitors' privacy, set up and checked so the numbers are right.
Why it matters. Decisions on wrong numbers are worse than no numbers.
What should we measure?
You receiveA tracking plan for the actions that matter
You measure what pays the bills, not vanity numbers.
What it is. A short list of the actions that matter, such as enquiries, bookings and sign-ups.
Why it matters. You measure what pays the bills, not vanity numbers.
Where do we see it all?
You receiveA simple dashboard
Anyone in the business can see how the website is doing.
What it is. One page with the numbers that matter, updated by itself.
Why it matters. Anyone in the business can see how the website is doing.
Where are we losing people?
You receiveA review of where people drop off
Fixing one leaky step can be worth more than more visitors.
What it is. The pages and form fields where visitors give up.
Why it matters. Fixing one leaky step can be worth more than more visitors.
What should we change?
You receivePage and form improvements, tested
You keep what works and drop what does not.
What it is. Changes to the pages and forms that matter, tested to prove they work.
Why it matters. You keep what works and drop what does not.
Is it working?
You receiveA monthly note of what changed
You see the return, in plain words.
What it is. A short note each month of what changed and what happened.
Why it matters. You see the return, in plain words.
From brief to done
- 1
Weeks 1 to 2
Measure
Analytics, tracking plan and dashboard.
- 2
Weeks 2 to 4
Find
Where people drop off, and why.
- 3
Following weeks
Improve
Changes tested, with a note of what worked.
Why do customers find our competitors first?
Findability check. How easily customers find you on search and maps, and the fixes that would bring more of them.
- Send us your website and business name
- We search for you the way your customers would
- A short report with the fixes in order
- It is free. There is nothing to pay and nothing to sign.
- The report is yours to keep and share, whatever you decide.
- No sales call unless you ask for one.
Questions people ask
How much does it cost?
We send a written quote after your request: what it covers and what it does not. The tier, scope and timing set the price.
Could I just use AI for this?
AI writes posts and adverts quickly. Knowing which ones to publish, measuring what works and keeping your voice steady month after month is the job. We use AI for drafts, and a person approves everything before it goes out.
Who owns the work?
You do. Code, designs, files and documents are yours, and the quote says so in writing.
Can we change the scope?
Yes. If something needs adding or removing, we agree it in writing before we do it.
What happens after?
Most people go on to SEO and AI Visibility, but there is no obligation. You keep everything we made.