Logo Design
A logo that works from a browser tab to a shop sign.
- How long1 to 3 weeks
- How we workFixed package
- OptionsEssentials, Standard, Premium
What you receive
A logo that is yours, that people remember, and that works everywhere from a browser tab to a shop sign.
What should our logo say about us?
You receiveA short brief and market look
A logo that stands apart from your competitors, instead of looking like them.
What it is. A short conversation about who you are and who you serve, and a look at the logos of others in your market.
Why it matters. A logo that stands apart from your competitors, instead of looking like them.
What could it look like?
You receiveLogo concepts to choose from
You choose between real options, not variations on one idea.
What it is. A few distinct ideas, each shown as it would appear in real use.
Why it matters. You choose between real options, not variations on one idea.
Can we make it just right?
You receiveYour chosen logo, refined
The final logo is one you are proud to put your name to.
What it is. Your favourite developed and refined, in the rounds of changes agreed in the quote.
Why it matters. The final logo is one you are proud to put your name to.
Will it work as a tiny icon?
You receiveA version for small sizes
Your brand stays recognisable even at its smallest.
What it is. A simplified version that stays clear as a favicon or app icon.
Why it matters. Your brand stays recognisable even at its smallest.
What about one-colour printing?
You receiveColour, black and white versions
It works on everything, from letterheads to embroidery.
What it is. Versions in full colour, black and white, for any background.
Why it matters. It works on everything, from letterheads to embroidery.
Which file do I use where?
You receiveFiles for print, web and social
You never have to come back and ask for a logo file.
What it is. Every file you need, named clearly, with a note on where each one goes.
Why it matters. You never have to come back and ask for a logo file.
Choose the level that fits
Every tier includes everything in "What you receive". The quote confirms the exact scope.
Essentials
A first logo, done properly
- 2 logo concepts
- 2 rounds of changes
- Logo and a small-size mark
- PNG, SVG and PDF files
- Colour and one-colour versions
Standard
A logo with a simple system
- 3 logo concepts
- 3 rounds of changes
- Everything in Essentials
- A colour palette
- Font pairing
- Social profile images and favicon
Premium
A logo ready for everything
- 4 logo concepts
- Unlimited changes within 4 weeks
- Everything in Standard
- A one-page logo guide
- Business card and letterhead
- Email signature
From brief to done
- 1
Days 1 to 2
Brief
A short brief and a look at your market.
- 2
Week 1
Concepts
Logo ideas, shown in real use.
- 3
Weeks 2 to 3
Refine and deliver
Your choice refined, then every file delivered.
What do strangers think when they first see us?
Brand first impression. How your brand comes across to a stranger, across your logo, website and social pages, with five fixes.
- Send us your website and social links
- A short report: what works, what jars, and five fixes
- It is free. There is nothing to pay and nothing to sign.
- The report is yours to keep and share, whatever you decide.
- No sales call unless you ask for one.
Questions people ask
How much does it cost?
We send a written quote after your request: what it covers and what it does not. The tier, scope and timing set the price.
Could I just use AI for this?
You can generate a logo or a page in minutes, and for a quick test that may be enough. A brand has to work everywhere, be clearly yours and stand apart from everything else made with the same tools. We use AI for early drafts, and a designer decides what is right.
Who owns the work?
You do. Code, designs, files and documents are yours, and the quote says so in writing.
Can we change the scope?
Yes. If something needs adding or removing, we agree it in writing before we do it.
What happens after?
Most people go on to Brand Identity, but there is no obligation. You keep everything we made.