Brand Identity
A clear, consistent look and voice, used everywhere.
- How long3 to 8 weeks
- How we workFixed package
- OptionsStarter, Complete, Platform
What you receive
A clear, consistent look and voice that makes you recognisable wherever people meet you, written down so anyone can use it.
What makes us different?
You receiveA positioning workshop
Everything else in the brand flows from this.
What it is. A workshop to agree who you serve, what you promise and how you differ from others.
Why it matters. Everything else in the brand flows from this. It keeps every later choice on track.
What will people recognise?
You receiveLogo and marks
A mark people link to you at a glance.
What it is. Your logo and any supporting marks, such as an icon or a monogram.
Why it matters. A mark people link to you at a glance.
How should we look?
You receiveColours and type
A look that is unmistakably yours, across every channel.
What it is. A colour palette and fonts chosen to fit your character and stay readable.
Why it matters. A look that is unmistakably yours, across every channel.
How should we sound?
You receiveA tone of voice guide
Everyone who writes for you sounds like the same company.
What it is. A guide to how you write: words to use, words to avoid and examples.
Why it matters. Everyone who writes for you sounds like the same company.
How do we use it all properly?
You receiveBrand guidelines
Your brand stays consistent, even as your team and suppliers grow.
What it is. A clear guide to using your brand, with dos and don'ts.
Why it matters. Your brand stays consistent, even as your team and suppliers grow.
Can we create things ourselves?
You receiveTemplates for decks, social and email
Your team produces on-brand work quickly, without a designer for every job.
What it is. Ready-made templates for presentations, social posts and emails.
Why it matters. Your team produces on-brand work quickly, without a designer for every job.
Can AI tools stay on brand?
You receiveAssets ready for use with AI tools
Content drafted with AI still looks and sounds like you.
What it is. Your colours, fonts, voice and examples prepared for the AI tools your team uses.
Why it matters. Content drafted with AI still looks and sounds like you.
Choose the level that fits
Every tier includes everything in "What you receive". The quote confirms the exact scope.
Starter
A brand to launch with
- Logo and marks
- Colour palette and type
- A 10-page brand guide
- Business card, letterhead and email signature
- Social profile kit
Complete
A brand to grow with
- A positioning workshop
- Everything in Starter
- Tone of voice guide
- Imagery and illustration style
- Templates for decks, social and email
- A 30-page brand book
Platform
A brand for teams and AI tools
- Everything in Complete
- Messaging and key phrases
- A design system for web and product
- Brand rules set up for AI tools
- A brand portal your team can use
- Training for your team
From brief to done
- 1
Week 1
Position
The positioning workshop.
- 2
Weeks 2 to 5
Design
Logo, colours, type and voice.
- 3
Final weeks
Equip
Guidelines, templates and AI-ready assets.
What do strangers think when they first see us?
Brand first impression. How your brand comes across to a stranger, across your logo, website and social pages, with five fixes.
- Send us your website and social links
- A short report: what works, what jars, and five fixes
- It is free. There is nothing to pay and nothing to sign.
- The report is yours to keep and share, whatever you decide.
- No sales call unless you ask for one.
Questions people ask
How much does it cost?
We send a written quote after your request: what it covers and what it does not. The tier, scope and timing set the price.
Could I just use AI for this?
You can generate a logo or a page in minutes, and for a quick test that may be enough. A brand has to work everywhere, be clearly yours and stand apart from everything else made with the same tools. We use AI for early drafts, and a designer decides what is right.
Who owns the work?
You do. Code, designs, files and documents are yours, and the quote says so in writing.
Can we change the scope?
Yes. If something needs adding or removing, we agree it in writing before we do it.
What happens after?
Most people go on to Website Design and Build, but there is no obligation. You keep everything we made.