Press and brand kit

Everything you need to write about KeytoZ or show our logo: the words, the files and how to use them. If you need something that is not here, ask.

Boilerplate, in three lengths

One line

KeytoZ is a product engineering consultancy that helps businesses turn ideas and problems into software people can rely on.

Short

KeytoZ is a product engineering consultancy. It plans, engineers and runs products, platforms and AI systems, with brand, design and marketing alongside. It starts by understanding the problem and the people it affects, and takes care over the small details that decide whether software works for them.

Long

KeytoZ is a product engineering consultancy. It helps businesses plan, engineer and run products, platforms and AI systems, and designs the brands and runs the marketing around them. KeytoZ exists because software goes wrong when it is built before anyone understands the problem. So the work starts with the people who will use it and moves in small steps they can see: a written brief, a quote that says what it covers, a demo at the end of every sprint, and a team that stays to keep it running. AI is used where it helps, with a clear job and a person accountable for the result. The care goes into the details people only notice when they are missing: a clear error message, a form that keeps what you typed, a page that loads on a slow connection.

Name
KeytoZ, said "key to" and then the letter Z, as zed or zee
Website
keytoz.co.uk
Products
keytoz.com
Press contact
[email protected]

The logo, ready to use

Outlined SVG files: they need no fonts and scale to any size. For a square avatar or app slot, use the monogram on navy (PNG, 512 px).

  • KeytoZ lockup with taglineLockup with taglineSVG
  • KeytoZ lockup with tagline, reversedLockup with tagline, reversedSVG
  • KeytoZ stacked lockupStacked lockupSVG
  • KeytoZ stacked lockup, reversedStacked lockup, reversedSVG
  • KeytoZ wordmarkWordmarkSVG
  • KeytoZ wordmark, reversedWordmark, reversedSVG
  • KeytoZ monogramMonogramSVG
  • KeytoZ monogram, reversedMonogram, reversedSVG

Five colours, each with a job

  • KeytoZ blue #0A87C6
    The k and the keycap letter. Logo and large text only.
  • Navy #2F354F
    Words, the keycap and dark grounds.
  • Amber #F0A032
    The flame, as light only. Never text or a background.
  • Paper #F7F9FC
    A calm light ground.
  • Blue text #0979B2
    Running text and links.

Two typefaces, both free

Source Code Pro

The wordmark, keycaps and code.

Instrument Sans

Headings and body text. Both are free under the SIL Open Font License.

Clear thinking. Better engineering.

The tagline: "Clear" and "Better" in SemiBold, the rest in Medium. Weight is the only emphasis. Inside a sentence, write it plain.

whyspec

Kay and Zee, K to Z

Kay is the flame of our mark come alive and brings the "why". Zee is the Z key that came loose from the keyboard and brings the "how". Please use them as supplied, together, without redrawing or recolouring them. If you would like them to say something, ask us and we will write the line with you.

Please do

  • Use the files as supplied
  • Positive logo on white or light grounds, reversed on navy
  • Clear space of at least the Z keycap height
  • Credit our work as "Engineered by KeytoZ"

Please do not

  • Recolour, stretch, rotate or add effects
  • Put the logo on black
  • Use the flame on its own as the logo
  • Write the name as "Key to Z", "Keytoz" or "KEYTOZ"