KeytoZ press and brand kit
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About KeytoZ
KeytoZ is a product engineering consultancy. It helps businesses plan, engineer and run products, platforms and AI systems, and designs the brands and runs the marketing around them. KeytoZ exists because software goes wrong when it is built before anyone understands the problem. So the work starts with the people who will use it and moves in small steps they can see: a written brief, a quote that says what it covers, a demo at the end of every sprint, and a team that stays to keep it running. AI is used where it helps, with a clear job and a person accountable for the result. The care goes into the details people only notice when they are missing: a clear error message, a form that keeps what you typed, a page that loads on a slow connection.

The name
Write it KeytoZ: one word, capital K and capital Z. Say it "key to" and then the letter Z, as zed or zee. Never write "Key to Z", "Keytoz" or "KEYTOZ".

What is in this kit
  logo/      The logo as outlined SVG files. Positive versions for white or light grounds, reversed versions for navy.
             monogram-navy-512.png is the square icon for avatars and app slots.
  mascots/   Kay (the flame) and Zee (the keycap), our two characters.
  colours/   Colour and type values as JSON, CSS, SCSS and an Adobe swatch file.
  fonts/     Font licences and where to download Source Code Pro and Instrument Sans (both free).

Using the logo
  - Use the files as supplied. Do not recolour, stretch, rotate, outline or add effects to them.
  - Use the positive logo on white or light grounds and the reversed logo on navy. Never on black.
  - Leave clear space around the logo of at least the height of the Z keycap.
  - Smallest sizes: the wordmark 200 px wide (54 mm in print); the monogram 32 px (10 mm).
  - The flame on its own is a detail, never the logo.
  - When crediting our work, the default credit is the text "Engineered by KeytoZ".

Colours
  KeytoZ blue  #0A87C6   the k and the keycap letter (logo and large text only)
  Navy         #2F354F   words, the keycap, dark grounds
  Amber        #F0A032   the flame, as light only (never text or a background)
  Paper        #F7F9FC   calm light ground
  Blue text    #0979B2   running text and links

Type
  Source Code Pro: the wordmark, keycaps and code.
  Instrument Sans: headings and body text.
  The tagline, "Clear thinking. Better engineering.", sets "Clear" and "Better" in Instrument Sans
  SemiBold and the rest in Medium. Weight is the only emphasis: never a colour, underline or highlight.
  Inside a sentence of body text, write it plain.

The mascots
Kay is the flame of the mark come alive and brings the "why"; Zee is the Z key and brings the "how". They appear together.
Kay is always drawn as an amber outline, never filled. Please use them as supplied, without redrawing or recolouring them.
If you would like them to say something, ask us and we will write the line with you.

Press contact
hello@keytoz.co.uk
https://keytoz.co.uk/press
